Sample deliverable

What a repair-pass report looks like.

This is a sample checklist for a small business website cleanup. A real report uses the client’s actual site, screenshots, links, and before-after notes.

Sample Local Services Co.

Website repair pass checklist

Sample only

Before scan

  • Primary contact button was below the first mobile screen.
  • Search preview did not mention service area or main service.
  • Three large homepage images slowed the first load.
  • No short FAQ for timing, estimates, or what happens after contact.

Fixed in pass

  • Moved call and quote actions into the first mobile view.
  • Rewrote page title and meta description for clearer search snippets.
  • Compressed obvious oversized images and checked image dimensions.
  • Added starter FAQ copy for owner approval.

Owner decisions

  • Choose which reviews or project photos should be featured.
  • Confirm the exact service area and estimate response time.
  • Decide whether to add pricing ranges or keep pricing quote-only.
Scope $150 repair pass
Result Cleaner contact flow
Next step Owner review

Fixed scope

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